We have drawn up this data protection declaration (version 07.12.2019-321134143) to explain to you, in accordance with the provisions of the basic data protection regulation (EU) 2016/679, what information we collect, how we use data and what decision-making options you have as a visitor to this website.
Unfortunately, by their very nature, these explanations may sound very technical, but we have tried to describe the most important things as simply and clearly as possible.
Automatic data storage
When you visit websites today, certain information is automatically created and stored, including on this website.
When you visit our website, our web server (computer on which this website is stored) automatically saves data such as the address (URL) of the website you are visiting, browser and browser version, the operating system used, the address (URL) of the previously visited page (referrer URL) the host name and IP address of the device from which access is made Date and time in files (web server log files). Usually web server log files are stored for two weeks and then automatically deleted. We do not pass on this data, but cannot exclude the possibility that this data may be viewed in the event of illegal behaviour.
According to Article 6 paragraph 1 f DSGVO (Legality of processing), the legal basis is that there is a legitimate interest in enabling the fault-free operation of this website by recording web server log files.
Cookies
Our website uses HTTP cookies to store user-specific data.
In the following we explain what cookies are and why they are used so that you can better understand the following privacy policy.
What exactly are cookies?
Whenever you surf the Internet, you are using a browser. Some popular browsers include Chrome, Safari, Firefox, Internet Explorer, and Microsoft Edge. Most websites store small text files in your browser. These files are called cookies. One of them cannot be dismissed: Cookies are really useful little helpers. Almost all websites use cookies. More precisely, they are HTTP cookies, as there are other cookies for other applications. HTTP cookies are small files that are stored on your computer by our website. These cookie files are automatically stored in the cookie folder, quasi the "brain" of your browser. A cookie consists of a name and a value. When defining a cookie, one or more attributes must also be specified. Cookies store certain user data about you, such as language or personal page settings. When you visit our site again, your browser transmits the "user-related" information back to our site. Thanks to the cookies, our website knows who you are and offers you your accustomed standard settings. In some browsers each cookie has its own file, in others, such as Firefox, all cookies are stored in a single file. There are both first-party cookies and third-party cookies. First-party cookies are created directly by our site, third-party cookies are created by partner sites (e.g. Google Analytics). Each cookie is unique because each cookie stores different data. The expiration time of a cookie also varies from a few minutes to a few years. Cookies are not software programs and do not contain viruses, trojans or other "pests". Cookies also cannot access information on your PC.
For example, cookie data may look like this:
Name: _ga
Expiry period: 2 years
Usage: Differentiation of website visitors
Example value: GA1.2.1326744211.152321134143
What types of cookies are there?
The question which cookies we use in particular depends on the services used and is clarified in the following sections of the privacy policy. At this point we would like to briefly discuss the different types of HTTP cookies. You can distinguish between 4 types of cookies:
Essential cookies
These cookies are necessary to ensure basic functions of the website. For example, these cookies are needed when a user places a product in the shopping cart, then continues surfing on other pages and only proceeds to checkout later. These cookies do not delete the shopping cart, even if the user closes his browser window.
Functional cookies
These cookies collect information about user behaviour and whether the user receives any error messages. In addition, these cookies also measure the loading time and the behaviour of the website with different browsers.
Target-oriented cookies
These cookies ensure a better user experience. For example, entered locations, font sizes or form data are stored.
Advertising cookies
These cookies are also called targeting cookies. They are used to deliver customized advertising to the user. This can be very practical, but also very annoying. Usually, the first time you visit a website, you are asked which of these types of cookies you would like to allow. And of course this decision is also stored in a cookie.
How can I delete cookies?
How and if you want to use cookies is up to you. Regardless of the service or website from which the cookies originate, you always have the option to delete cookies, to allow them only partially or to deactivate them. For example, you can block third-party cookies, but all other
Allow cookies.
If you want to find out which cookies are stored in your browser when you change or delete cookie settings, you can find this in your browser settings:
Chrome: Delete, activate and manage cookies in Chrome
Safari: Manage cookies and website data with Safari
Firefox: Delete cookies to remove data that websites have placed on your computer
Internet Explorer: Delete and manage cookies
Microsoft Edge: Delete and manage cookies
If you do not wish to receive cookies, you can set up your browser so that it always informs you when a cookie is to be set. In this way, you can decide for each individual cookie whether you want to allow it or not. The procedure varies depending on the browser. The best thing to do is to look for the instructions in Google using the search term "Delete Chrome cookies" or "Disable Chrome cookies" in the case of a Chrome browser, or replace the word "Chrome" with the name of your browser, e.g. Edge, Firefox, Safari.
What about my privacy?
Since 2009 there are the so-called "cookie guidelines". This states that the storage of cookies requires the consent of the website visitor (i.e. you). Within the EU countries, however, there are still very different reactions to these guidelines. In Germany, the cookie guidelines have not been implemented as national law. Instead, the implementation of this directive was largely carried out in § 15 para.3 of the Telemediengesetz (TMG).
If you want to know more about cookies and are not afraid of technical documentation, we recommend https://tools.ietf.org/html/rfc6265, the Request for Comments of the Internet Engineering Task Force (IETF) called "HTTP State Management Mechanism".
Storage of personal data
Personal information that you submit to us electronically on this website, such as your name, e-mail address, postal address or other personal information when submitting a form or comments on the blog, together with the time and IP address, will only be used by us for the purpose stated in each case, will be kept securely stored and will not be disclosed to third parties. Thus, we will only use your personal data for communication with those visitors who expressly request contact and for processing the services and products offered on this website. We will not pass on your personal data without your consent, but we cannot exclude the possibility that this data may be viewed in the event of unlawful behaviour. If you send us personal data by e-mail - thus off this website - we cannot guarantee secure transmission and the protection of your data. We recommend that you never send confidential data by e-mail without encryption. According to article 6 paragraph 1 a DSGVO (legality of processing), the legal basis is that you give us your consent to process the data you have entered. You can revoke this consent at any time - an informal e-mail is sufficient; you will find our contact details in the imprint.
Rights according to the data protection basic regulation.
According to the provisions of the DSGVO, you are basically entitled to the following rights:
Right to correction (Article 16 DSGVO)
Right of cancellation ("right to be forgotten") (Article 17 DPA)
Right to restrict processing (Article 18 DSGVO)
Right of notification - Obligation to notify in connection with the correction or deletion of personal data or the restriction of processing (Article 19 DPA)
Right to data transferability (Article 20 DSGVO)
Right of objection (Article 21 DSGVO)
Right not to be subject to a decision based solely on automated processing, including profiling (Article 22 DPA)
If you believe that the processing of your data violates data protection law or your data protection rights have otherwise been violated in any way, you can contact the Federal Commissioner for Data Protection and Freedom of Information (BfDI).
Evaluation of visitor behaviour
In the following data protection declaration we inform you whether and how we evaluate data of your visit to this website. The evaluation of the collected data is usually anonymous and we cannot deduce your identity from your behaviour on this website. You can find out more about how to object to this evaluation of visit data in the following data protection declaration.
TLS encryption with https
We use https to transmit data tap-proof on the Internet (data protection through technology design article 25 paragraph 1 DSGVO). By using TLS (Transport Layer Security), an encryption protocol for secure data transmission on the Internet, we can ensure the protection of confidential data. You can recognize the use of this data transmission security by the small lock symbol in the upper left corner of your browser and the use of the https scheme (instead of http) as part of our Internet address.
Newsletter Privacy Policy
If you subscribe to our newsletter, you provide the above personal data and give us the right to contact you by e-mail. We use the data stored during the registration for the newsletter exclusively for our newsletter and do not pass them on. If you unsubscribe from our newsletter - you will find the link for this at the bottom of every newsletter - we will delete all data that was saved when you registered for the newsletter.
Google Analytics Privacy Policy
We use Google Analytics from Google LLC (1600 Amphitheatre Parkway Mountain View, CA 94043, USA) on this website to statistically evaluate visitor data. Google Analytics uses target-oriented cookies for this purpose.
Cookies from Google Analytics
_ga
Expiry period: 2 years
Usage: Differentiation of website visitors
Example value: GA1.2.1326744211.152321134143
_gid
Expiration time: 24 hours
Usage: Differentiation of website visitors
Example value: GA1.2.1687193234.152321134143
_gat_gtag_UA_<property-id>
Sequence time: 1 minute
use: Used to throttle the request rate. If Google Analytics is provided via the Google Tag Manager, this cookie is named _dc_gtm_ <property-id>.
Example value: 1
For more information on terms of use and privacy, please visit http://www.google.com/analytics/terms/de.html or https://support.google.com/analytics/answer/6004245?hl=de.
Pseudonymization
Our concern in terms of the DSGVO is the improvement of our offer and our web presence. Since the privacy of our users is important to us, the user data is pseudonymised. Data processing is based on the legal provisions of Art 6 EU-DSGVO paragraph 1 lit a (consent) and/or f (legitimate interest) of the DSGVO.
Deactivation of data collection by Google Analytics
Using the browser add-on to disable Google Analytics JavaScript (ga.js, analytics.js, dc.js), website visitors can prevent Google Analytics from using their data. You can prevent the collection of data generated by the cookie and related to your use of the website to Google and the processing of this data by Google by downloading and installing the browser plug-in available at the following link: https://tools.google.com/dlpage/gaoptout?hl=de
YouTube Privacy Policy
We have included YouTube videos on our website. So we can present you interesting videos directly on our site. YouTube is a video portal, which is a subsidiary of Google LLC since 2006. The video portal is operated by YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA. When you visit a page on our website that has an embedded YouTube video, your browser automatically connects to the servers of YouTube or Google. In the process, various data is transferred (depending on the settings). Google is responsible for the entire data processing and Google's data protection policy therefore also applies.
In the following we would like to explain to you in more detail which data is processed, why we have embedded YouTube videos and how you can manage or delete your data.
What is YouTube?
On YouTube, users can view, rate, comment on and upload videos for free. Over the last few years, YouTube has become one of the most important social media channels worldwide. To enable us to display videos on our website, YouTube provides a code snippet that we have integrated on our site.
Why do we use YouTube videos on our website?
YouTube is the video platform with the most visitors and the best content. We strive to provide the best possible user experience on our website. And of course, interesting videos should not be missing. With the help of our embedded videos, we provide you with further helpful content in addition to our texts and images. In addition, the embedded videos make our website easier to find on the Google search engine. Even if we use Google Ads to place advertisements, Google can - thanks to the data collected - really only show these ads to people who are interested in our offers.
What information does YouTube store?
When you visit one of our sites that has a YouTube video embedded, YouTube at least sets a cookie that stores your IP address and our URL. If you are logged in to your YouTube account, YouTube can associate your interactions on our site with your profile, usually using cookies. This includes information such as session duration, bounce rate, approximate location, technical information such as browser type, screen resolution, or your Internet service provider. Other data may include contact information, any ratings, sharing content through social media, or adding to your favorites on YouTube. If you're not signed in to a Google Account or YouTube account, Google stores data with a unique identifier associated with your device, browser, or app. For example, your preferred language setting is preserved. But much interaction data can't be stored because fewer cookies are set.
In the following list, we show cookies that were set in a test in the browser. On the one hand, we show cookies that are set without a registered YouTube account. On the other hand we show cookies that are set with a registered account. The list cannot claim to be complete, because the user data always depends on the interactions on YouTube.
Name: YSC
Value: b9-CV6ojI5Y
Purpose: This cookie registers a unique ID to store statistics of the video viewed.
Expiration date: after session end
Name: PREF
Value: f1=50000000
Purpose: This cookie also registers your unique ID. Google gets statistics about how you use YouTube videos on our website via PREF.
Expiration date: after 8 months
Name: GPS
Value: 1
Purpose: This cookie registers your unique ID on mobile devices to track your GPS location.
Expiration date: after 30 minutes
Name: VISITOR_INFO1_LIVE
Value: 95Chz8bagyU
Purpose: This cookie tries to estimate the bandwidth of the user on our websites (with built-in YouTube video).
Expiration date: after 8 months
Other cookies that are set when you are logged in with your YouTube account:
Name: APISID
Value: zILlvClZSkqGsSwI/AU1aZI6HY7321134143-
Purpose: This cookie is used to create a profile about your interests. The data is used for personalized advertisements.
Expiration date: after 2 years
Name: CONSENT
Value: YES+AT.de+20150628-20-0
Purpose: The cookie stores the status of a user's consent to use various Google services. CONSENT is also used for security purposes to verify users and protect user data from unauthorized attacks.
Expiration date: after 19 years
Name: HSID
Value: AcRwpgUik9Dveht0I
Purpose: This cookie is used to create a profile about your interests. This data helps us to display personalized advertising.
Expiration date: after 2 years
Name: LOGIN_INFO
Value: AFmmF2swRQIhALl6aL...
Purpose: Information about your login data is stored in this cookie.
Expiration date: after 2 years
Name: SAPISID
Value: 7oaPxoG-pZsJuuF5/AnUdDUIsJ9iJz2vdM
Purpose: This cookie works by uniquely identifying your browser and device. It is used to create a profile about your interests.
Expiration date: after 2 years
Name: SID
Value: oQfNKjAsI321134143-
Purpose: This cookie stores your Google Account ID and your last sign-in time in digitally signed and encrypted form.
Expiration date: after 2 years
Name: SIDCC
Value: AN0-TYuqub2JOcDTyL
Purpose: This cookie stores information about how you use the website and what advertisements you may have seen before visiting our site.
Expiration date: after 3 months
How long and where is the data stored?
The data that YouTube receives from you and processes is stored on Google's servers. Most of these servers are located in America. You can see exactly where Google's data centres are located at https://www.google.com/about/datacenters/inside/locations/?hl=de. Your data is distributed across the servers. So the data can be retrieved faster and is better protected against manipulation.
Google stores the collected data for different lengths of time. Some data can be deleted at any time, others are automatically deleted after a limited time and some are stored by Google for a longer time. Some data (such as items from "My activity", photos or documents, products) stored in your Google Account will remain stored until you delete them. Even if you're not signed in to a Google Account, you can delete some data associated with your device, browser, or app.
How can I delete my data or prevent data retention?
Generally, you can manually delete data in your Google Account. With the automatic deletion of location and activity data introduced in 2019, information is stored for either 3 or 18 months, depending on your decision, and then deleted. Whether or not you have a Google Account, you can configure your browser to delete or disable Google cookies. This works in different ways depending on the browser you use.
The following instructions will show you how to manage cookies in your browser:
Chrome: Delete, enable and manage cookies in Chrome
Safari: Manage cookies and website data with Safari
Firefox: Delete cookies to remove data that websites have placed on your computer
Internet Explorer: Delete and manage cookies
Microsoft Edge: Delete and manage cookies
If you do not wish to receive cookies, you can set up your browser so that it always informs you when a cookie is to be set. In this way, you can decide for each individual cookie whether you want to allow it or not. Since YouTube is a subsidiary of Google, there is a common privacy policy. If you'd like to learn more about how we handle your information, we recommend you read the privacy policy at https://policies.google.com/privacy?hl=de.
LinkedIn Privacy Policy
We use features of the social media network LinkedIn from LinkedIn Corporation, 2029 Stierlin Court, Mountain View, CA 94043, USA on our website.
By calling up pages that use such functions, data (IP address, browser data, date and time, cookies) are transmitted to LinkedIn, stored and evaluated.
If you have a LinkedIn account and are logged in, this data is associated with your personal account and the data stored in it.
The privacy policy, what information LinkedIn collects and how they use it can be found at https://www.linkedin.com/legal/privacy-policy.
Reference to source:
Created with the data protection generator of
adsimple.de in cooperation with-Link-Kooperationspartner.